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5 Reasons Why You Need To Use Video Content Marketing

Updated: Feb 5, 2020

It's not so hard to see why video is so popular with marketers these days. Video gives marketers an attractive, easy to digest, and shareable medium to reach their audiences.


Not convinced? Take a look at these statistics.



1. Videos help customers understand products better.


95% of video marketers say video has helped increase user understanding of their product or service. (HubSpot)


72% of customers prefer learning about a product or service through video. (Social Media Today)


People also prefer video content over emails, newsletter, images, blog posts, and downloadable content. (HubSpot)


Social video also generates 1200% more shares than text and images combined (ImpctBnd). 83% of consumers say they would consider sharing brand videos that they enjoy.



2. Videos improve your SEO.


Search engines love videos. According to Comscore, adding a video to your website can increase the chances of featuring on the first page of Google search by 53 times, as long as your videos themselves are properly optimized as well.


80% of marketers say that video has increased the dwell time on their sites. (HubSpot)



3. Videos offer higher retention rates.


Viewers retain 95% of a message when they watch it on video compared to 10% when reading it on text. (Social Media Today)


Videos engage users for longer on websites. The average user spends 88% more time on a website with video. (Forbes)



4. Videos create stronger emotional connections.


People remember brands that make them feel something. Evoking emotions keep your brand in the consumers' mind.



5. Videos boost conversions.


Using a video on a landing page can increase conversion by 80%. (Unbounce)


90% of consumers claim that a video will help them make a purchasing decision. (Social Media Today)


74% of people who get to watch a product in action through an explainer video will buy it. (HubSpot)




Conclusion


Video is one of the most popular tools for marketers. In fact, 85% of businesses are now using video for marketing (HubSpot). It is one of the best ways to get close to your audience and show them what your brand, product, and clients are doing.


Video is great because of its high returns on investment. 88% of marketers say they have a good ROI with video (HubSpot). 80% of video marketers say that video has directly helped increase their sales (HubSpot).


Do you want to include video to your content marketing strategy? Send us a message and let's talk about how we can make video work for your business.








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