In the days of COVID-19, video for marketing is more important than ever.
This pandemic has brought an extremely difficult time for people around the world, and its impact is being felt by many businesses. Business leaders are rapidly navigating their companies, turning their attention to the new normal. Many companies have to make a jump to digital, even in areas that aren't necessarily very digital-forward.
“Leaning into digital should be the rallying cry for companies right now. Why? Studies show 80% of consumers have consumed more content since the coronavirus outbreak than they did before. What’s more, video is the type of content they want. It’s estimated that by 2022, 82% of all content creation will be video. By the end of 2020, the average person will watch 100 minutes of video content per day.” – Forbes
In this new and constantly changing situation, video has been thrust to centerstage as a solution to every problem. Businesses are scrambling to implement video to not only stay productive but to keep their marketing and sales efforts moving. Video offers an opportunity for real, human connection when people can see us and hear us and get to know who we are.
Video is critical for brands that want to continue to engage with audiences throughout this pandemic. There’s an unprecedented opportunity to turn to video as a general means of customer engagement, communication and retention during the COVID-19 pandemic.
People are looking for information and support during this crisis. If your brand’s marketing videos can provide that in an authentic way, your company will be on the way to recovery.